ROARR AR Mirror
Unity
AR
Role
Lead Developer
Client
ROARR Dinosaur Adventure
Company
Infinite Form
A collaboration with ROARR! Dinosaur Adventure – the UK’s largest dinosaur-themed adventure park – to bring static models roaring to life through augmented reality. To support the launch of their Valley of the Dinosaurs attraction, we created a gamified AR trail and an interactive Magic Mirror, blending digital play with physical fun for families and young explorers alike.
My role was to develop the Magic Mirror finale, where families posed in three customisable dinosaur scenes and collected their photos via QR code or email. Launched in summer 2022, the experience proved a roaring success – attracting nearly 36,000 interactions in its first 15 months.
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